Ben McNally, owner of Ben McNally Books on Bay Street in Toronto, and President of Project Bookmark Canada, spoke before the unveiling of "Essentialist" about the bookmark initiative:
"I have known Ken for a long time. I think it's really cool for us to have these bookmarks up here. I live in the east end and every time I go across the Viaduct, there is someone standing there looking at that bookmark. And it is in a place where, you know, pedestrian traffic isn't nearly as high as it is here. So I think this is a tremendous achievement."
